A brochure likes a single place. Made in. Origin. Flag. That is one fact. It is not the fact that decides whether the cargo can still move.
Where a product was produced, and where it can be lifted this month, are two questions. A file that answers only the first is a description. A file that answers the second is a conversation.
This is the shorter form of the note we published earlier this week. The brochure does not close when the corridor does. This one is about the sentence inside that brochure that most often survives the closing.
Origin is a history
Origin tells you where the product was made, or where title last sat when the paper was written. It is useful. It is not a load port. It is not a window. It is not evidence that an export is still permitted, or that a vessel can still call.
A circular that leads with origin and never names the port is asking the reader to supply the missing half. Serious desks do not supply it. They ask.
Load port is a present tense
The load port is where the cargo can actually leave, in the window being discussed, under the rules that apply now. It can be the same place as the origin. Often it is not.
Product made in one country can sit, bonded or in transit, in another, and load from there. Product made in a place that can no longer ship can still be described, on paper, as if it could. Those are different files. Treating them as one is how a closed lane keeps a name.
The desks we take seriously say which they mean. Origin, if it matters. Load port, always. If the load port cannot be said, the origin is not a substitute.
What we will not fill in
We will not complete a brochure that has an origin and no port. We will not assume that bonded stock and an export from the country of origin are the same offer. We will not invent a load port so that a name can keep moving.
If both can be said, and both can be checked, the file has a place to sit. If only the origin can be said, we stop. A short no is more useful than a guessed port.
How to begin
Please reach out to us with potential opportunities and we shall advise on a case-by-case basis. Write to business@thecristianigroup.com.
Say who you are, in what capacity you act, the product, and — separately — where it was made and where it can still load. If those are the same place, say so. If they are not, say that too.
Replies are handled by the firm, in our own name.
